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Entries from June 2008

The British company Imperial Tobacco

June 16th, 2008 · No Comments

The largest British company in 1907 was Imperial Tobacco, with £15.5 million share capital, appreciably more than Krupp, whose capital was a mere £9 million. The company was established in 1901 through the merger of thirteen tobacco manufacturers in order to resist the American offensive on the British market. The overwhelmingly dominant force in [...]

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Using Weapons of Mass Destruction

June 16th, 2008 · No Comments

Many analysts do firmly believe that the terrorist threat to the United States is increasing, as is the potential willingness to use WMD. A June 2000 report by the National Commission on terrorism made a strong case that this threat was imminent more than a year before the attack on the World [...]

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Note-taking for online courses

June 16th, 2008 · No Comments

Taking notes during lectures in the classroom is something most students do during their studies. However, studying online requires a different set of skills. If you are reading course materials or information you have found on the Internet and wish to take notes, use your word processor or special note-taking software to record your [...]

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What is Integrated Marketing Communications or ‘IMC’?

June 16th, 2008 · No Comments

IMC is the process of developing and implementing various forms of persuasive communication programs with customers and prospects over time. The goal of IMC is to influence or directly affect the behaviour of the selected audience. IMC considers all sources of brand or company contacts which a customer or prospect has with the product [...]

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The Internet and Education

June 16th, 2008 · No Comments

Let us first consider news as information; one kind to be sure, but a powerful force for us all socially. The war in the Balkans is far from the first time that the brutal realities of life-the death and atrocities and moral uncertainties of any conflict-have become semiotic as well as visceral. Kosovo recently [...]

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Experience of a Foreigner in China Business World

June 16th, 2008 · No Comments

‘You need to show you’re not a dumb Westerner. They had set up the competition by talking about their boss being such a great drinker. I couldn’t have cared less, but they kept emphasising this, as if they were throwing out a challenge. If you walk into their trap and you do it their [...]

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Schneider and de Wendel

June 16th, 2008 · No Comments

Schneider and de Wendel, the two leaders in the French heavy industry, were firms of unquestionable European proportions. De Wendel, maîtres de forges since the eighteenth century and the dominant force in Lorraine, were already employing more than 3,000 workers in 1825. Their workforce had increased almost tenfold by 1913; they then allegedly produced [...]

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Risk Assessment and Terrorism

June 11th, 2008 · No Comments

The United States must learn to defend against uncertainty. There is no way to predict the probable nature of the threat that can be firmly rooted in either an analysis of past patterns of attack, or a clearly identifiable threat from specific countries or foreign and domestic extremists. Furthermore, U.S. planning and analysis often [...]

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